Use the Elements of Art!
Line: Horizontal: restful, calm, quiet, stable, relaxed, Vertical: power, strong, serious, stable, growth Diagonal: Movement, energy, unstable, lively, exciting Zig-Zag: energy, hectic, angry Curved: quirky, fun, flowing, soothing Shape: Geometric: orderly, man-made, precise, rigid Organic: unique, flowing, natural, spirited, informal Value: Light values: soft, delicate, airy, innocent, subtle Dark values: ominous, grim, creepy, dark, scary, strong Texture: Matte: Dull, boring, flat, plain, quiet Shiny: Flashy, radiant, reflective, flashy, happy, bright Smooth: calm, gentle, comfy, soft, bold Rough: prickly, gritty, agitated, harsh, repulsive Color: Hue: see images below for meaning White: innocence, calm, clean, happy, purity, quiet Black: dark, sophisticated, evil, scary, bold Grey: boring, neutral, stormy, gloomy, dull Intensity: Bright: enthusiastic, happy, intense, excited, bold Dull: lonely, dull, boring, sad, dreary Color Scheme: Monochromatic/Analogous colors: plain, peaceful, calm, simple, formal, quiet Complimentary/Triad: vibrant, loud, informal, lively |